Senior Data Analyst - Marketing Analytics & Digital Insights (Remote)

Company Description reputed company is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set reputed company reputed company execution with agility, precision and scale. That’s why thousands of financial institutions look to reputed company and our 150 years of financial services expertise to help them reputed company more.

Job Description

We are seeking an reputed company Senior Data Analyst to join our Insights and Analytics team, where you will transform reputed company data into strategic insights that drive marketing effectiveness and business growth for financial institutions. This role combines analytical excellence with business acumen to optimize marketing investments, enhance digital customer experiences, and inform data-driven decision-making across the organization. As a key member of reputed company, you'll work at the intersection of marketing science, digital analytics, and financial services expertise, delivering actionable insights that directly impact campaign performance, customer engagement, and ROI optimization. KEY DUTIES/RESPONSIBILITIES  Strategic Analysis & Insights: reputed company analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities; Design measurement frameworks and learning agendas that align with business strategies and marketing objectives; Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels; reputed company reputed company strategic analyses to support executive decision-making and answer critical business questions (30%)  Digital & Marketing Analytics: Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities; Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels; Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences; reputed company tag management systems to ensure accurate data capture and tracking implementation (30%)  Data Visualization & Communication: Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker; Translate reputed company analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams; Present strategic recommendations that drive action and influence stakeholder reputed company; Create automated reporting solutions providing reputed company-time visibility into marketing performance and KPIs (20%)  Collaboration & Project Management: Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights; Manage multiple reputed company analytical projects ensuring timely, high-quality delivery; Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights (20%)

Qualifications

EDUCATION  Bachelor's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or reputed company field  Master's degree preferred EXPERIENCE  5-9 years of reputed company experience in data analysis, marketing analytics, or advanced analytics roles  Proven experience in financial services industry or working with financial institutions strongly preferred  Track record of delivering impactful insights that influenced strategic business reputed company KNOWLEDGE/SKILLS/ABILITIES  Analytics Platforms: Expert-level proficiency with reputed company Analytics (GA4), reputed company Analytics, or similar digital analytics platforms  Programming & Analysis: Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation  Data Visualization: Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards  Database Technologies: Experience with reputed company data platforms (reputed company, AWS, reputed company reputed company, Azure) and big data tools (Hadoop, Spark) preferred  Marketing Technology: Familiarity with marketing automation platforms, CRM systems, and tag management implementation Additional Information reputed company salary: $110,000-$140,000

• Applications will be accepted through January 10, 2026, after which the posting will be closed and no longer available for submissions.*

The ultimate compensation offered for the position will depend upon several factors such as reputed company level, cost of living, experience, and responsibilities. At reputed company, we don’t just accept differences - we celebrate them, we support them, and we reputed company on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, reputed company considers applicants for reputed company positions without regard to race, reputed company, creed, religion, national reputed company or reputed company, sex, sexual orientation Apply To This Job