Analyst, Applied Intelligence

About the position At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant. This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives. Emerge to the Top of Your Career At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

Responsibilities

• Support performance reporting and analysis for various client engagements, including traditional, digital, and social media programs. The goal is to maximize our clients’ return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management.
• Collaborate with cross-functional teams to define measurable program goals and objectives
• Develop concise measurement plans detailing objectives, framework, data sources, and reporting cadence
• Partner with technical teams to implement and QA tracking — including generating tags from analytics platforms (GA4, Adobe) and ad servers (CM360) — to ensure clean, reliable data
• Monitor and maintain the measurement framework in-market, resolving issues quickly (e.g., ad delivery, tag integrity)
• Aggregate data from multiple sources (site analytics, ad servers, social listening, call tracking, CRM, and more) into integrated dashboards and report templates
• Analyze results and present findings — with clear, actionable recommendations — to internal teams and clients
• Contribute to the agency's analytics vision by refining our processes, tools, templates, and AI-assisted workflows

Requirements

• 1–3 years of experience in marketing analytics, campaign measurement, or paid media/website analytics
• Bachelor's degree preferred, ideally in Business, Mathematics, Statistics, or Economics; advertising, CRM, or digital background a plus
• Experience with web analytics platforms (GA4, Adobe), ad serving systems (CM360), and dashboarding tools (Tableau, Looker, Power BI, Datorama)
• Proficiency with Excel and PowerPoint
• Strong qualitative and quantitative skills, with the ability to turn data into a clear point of view
• Curiosity about using AI tools to work faster and dig deeper
• Detail-oriented, well-organized, and a strong written and verbal communicator
• Comfortable working independently and as part of a team
• Desire to build strong, trusting relationships with clients and internal teams — communicating clearly, listening well, and presenting findings with confidence

Nice-to-haves

• Interest in healthcare/pharma measurement a plus — no prior experience required

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401K
• Lifestyle Spending Account
• Employer Paid Life & Disability Insurance
• Flexible Time off & Holidays

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