Manager, Social Media & Content

Job Description:

• Develop and execute social media and content strategies aligned to brand and campaign objectives set by marketing leadership
• Translate integrated campaigns into channel-specific content plans that reflect platform best practices and audience behavior
• Continuously optimize content approach based on performance insights, platform changes, and audience engagement trends
• Own and manage the social content calendar for your portfolio of brands, ensuring alignment with campaign priorities and key business initiatives
• Partner with creative teams to brief, develop, and deliver social-first content, including short-form video, graphics, and real-time content
• Create and publish content directly as needed, particularly for timely, reactive, or lower-lift opportunities
• Ensure all content is on-brand, consistent in voice, and tailored appropriately by platform
• Manage timelines, approvals, intake coordination, asset routing, and cross-functional follow-up
• Drive community strategy + social listening (platform behaviors, audience engagement patterns, trend awareness, etc.)
• Manage day-to-day community engagement across social platforms, including monitoring and responding to comments, messages, and reviews
• Escalate customer or reputational issues as needed in partnership with internal stakeholders
• Foster an active and engaged online community through thoughtful, timely interaction
• Partner with brand, communications, and campaign teams to ensure social is integrated into all major initiatives
• Collaborate with paid media teams to align organic and paid strategies, including content testing and performance learnings
• Work with franchisees and field teams to identify, curate, and amplify relevant local content and success stories
• Track, analyze, and report on social and content performance, including engagement, reach, and content effectiveness
• Use data and insights to inform ongoing content optimization and future planning
• Stay current on platform updates, emerging trends, and competitive activity, and apply relevant learnings to improve performance
• Proactively test new formats, features, and platforms to enhance reach and engagement
• Bring forward actionable recommendations to evolve content strategy and execution
• Support franchisees on platform access and questions
• Other duties and projects as assigned by supervisor and department heads.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• 3–5+ years of experience in social media, content, or digital marketing roles
• Experience managing social media for multi-brand or multi-unit organizations preferred; franchise experience a plus
• Strong writing and editing skills, with the ability to adapt tone and voice across brands and platforms
• Experience developing and managing content calendars and working within structured campaign frameworks
• Proficiency in social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.) and their respective best practices
• Familiarity with social media management and analytics tools
• Experience interpreting performance data and applying insights to improve results
• Strong visual judgment and understanding of effective digital content, particularly short-form video
• Ability to manage multiple priorities and stakeholders in a fast-paced environment
• Strong collaboration and communication skills.

Benefits:

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spend at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan

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